For the design they have used a simple colour scheme in being black and white. The contrast between the two colours highlight the title and the credits on the poster. The Full Metal Jacket font is a world war two nazi theme. This is so the audience can directly see what genre the film is. The use of the stereotypical vietnam war helmet shows it is about vietnam. The words Born to Kill which would have been written on many marines helmets. The use of the punch line 'In Vietnam the wind doesnt blow it sucks' which is a marine quote that is famous in America.
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